Why would a company spend eight years to grow potatoes, and six years to get its lettuce right?Because it knows it is worth the effort. Praveen Kurup provides insights into the intense supply chain and logistics activities at McDonald’s India
McDonald’s India does not own any part of its supply chain. It has only a handful of suppliers and partners. About 40-odd suppliers, atleast ten of whom are today pioneers in their respective areas of operation, be it Vista Processed Foods in food processing, RK Foodland in cold storage and perishables distribution, Dynamix Dairy in processed milk products, or Trikaya Agriculture in worldclass lettuce cultivation.
